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Free shipping on orders $100+  Built by anglers. Tested on real water.
Senkos

No Hype. Just Bites.

Tournament grade bass fishing lures built to outlast the grind.

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Creature Baits

COMING SOON

Creature Baits

Forged to fish.
Tuned for the strike.

We make soft plastics tuned to the way bass actually feed, not the way lures look in a catalog. Field-tested before it ships.

COMING SOON

Swimbaits

COMING SOON

Jerkbaits

Shop by Water Type

Your water dictates the bite. We tune every lure to match local clarity and seasonal conditions, so you're always fishing the right bait.

Wooden Pier View

We got tired of fishing soft plastics that quit before the fish did, so we built our own.

Forage Tuned was born out of frustration with lures that would wear out from casting alone. Every bait is tuned to real water, real conditions, and real bass behavior. No lab specs. No trend-chasing. Just baits that catch fish.

No hype. Just bites.

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